We are changing for the better. For you

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Severstal Rebranding

We are changing for the better. For you

Scroll down

Severstal Rebranding

RU
EN

Achieve More Together

We are driven by the progress and success of those we cooperate with. This drives us to continue in our development and foster innovation with our partners.
Vision — to be the steel industry leader of the future
Mission — to be the leader in value creation
We exist to accelerate success through continuous improvement, and work together to develop new opportunities
What is avant-garde in the steel industry?

Our symbol is Unity

It stands for unity with our customers, partners, colleagues and wider society in order to achieve common goals.
Achieve
Progress and accomplishments
The meaning of Unity
Together
Customer-centric focus
Cooperation and partnership
More
Continuous improvement

Our symbol is Unity

It stands for unity with our customers, partners, colleagues and wider society in order to achieve common goals.
Achieve
Progress and accomplishments
The meaning of Unity
Together
Customer-centric focus
Cooperation and partnership
More
Continuous improvement
More
Together
Achieve
Brand manifesto
We are Severstal. Continuous progress, efficiency and collaboration all form part of our DNA.

We are moving forward to create the steel industry of the future. We believe that this goal can only be achieved by working together.
Working together is not just about how we work within the company.
Working together means developing relationships with our clients that are built on trust. We will achieve this by continuing to learn about the unique requirements of their businesses and the challenges they face. Together, we will find solutions, create real value for them, and ultimately move towards achieving a common goal.
Working together means building strong partnerships. With small start-ups and big companies alike. We are applying new technologies, improving our processes and opening up new horizons. We are going beyond classical metallurgy and inspiring others to explore new opportunities.
Working together means being responsible for everything around us. Looking for opportunities to solve social problems. Taking care of nature. Investing for the benefit of future generations. Ensuring that the development of our company and wider society is truly sustainable and long-term.
We are driven by the success and progress of those with whom we interact. This pushes us to keep evolving.
Мы — «Северсталь». В нашей ДНК заложены непрерывный прогресс, эффективность и сотрудничество.
Brand
manifesto
We are Severstal. Continuous progress,
efficiency and collaboration
all form part
of our DNA.

We are moving forward to create the steel
industry of the future. We believe that this goal can only be achieved by working
together.
We are Severstal. Continuous
progress, efficiency and
collaboration
all form part of our
DNA.

We are moving forward to create the
steel industry of the future. We
believe that this goal can only be
achieved by working together.
Working together is not just about how we work within the company.
Working together means developing relationships with our clients that are built on trust. We will achieve this by continuing to learn about the unique requirements of their businesses and the challenges they face. Together, we will find solutions, create real value for them, and ultimately move towards achieving a common goal.
Working together means building strong partnerships. With small start-ups and big companies alike. We are applying new technologies, improving our processes and opening up new horizons. We are going beyond classical metallurgy and inspiring others to explore new opportunities.
Working together means being responsible for everything around us. Looking for opportunities to solve social problems. Taking care of nature. Investing for the benefit of future generations. Ensuring that the development of our company and wider society is truly sustainable and long-term.
We are driven by the success and progress of those with whom we interact. This pushes us to keep evolving.
More
Superior client experience
Our strategic priorities
Cost leadership
New opportunities
Severstal's culture: Efficiency, Inspiration, Cooperation

Our logo

Our logo is now more dynamic and digital-friendly

Key colors

The palette is based on a deep, premium blue color, a symbol of the solid foundation on which Severstal stands - it connotes reliability, efficiency, and high-quality products. This colour represents the expertise that the company has accumulated over the years. Blue creates a strong base for the contrasting bright red and steel-grey.

Supergraphics

Five pattern variations set the entire design system in motion and gives it mutiple dynamics. The variaitons symbolize progress and continuous improvement. The graphic detail has subtle connections with the Russian avant-garde. Just as artists at the beginning of the last century made a breakthrough in art, so Severstal strives to become the leader of the future steel industry and, if necessary, go beyond the industry into new areas.

Icons

The icons were designed in a unique, technological style. Clear geometrical shapes resemble the workshops and units of a steel mill.

Font

The font is modern, based on regular geometric shapes, and easy to read. Its subtle curves make it friendly and enjoyable for readers.

Font

The font is modern, based on regular geometric shapes, and easy to read. Its subtle curves make it friendly and enjoyable for readers.

Examples of use

The visual style makes the company's strategy visible and engaging. The efficiency, continuous improvement and customer focus that underlies the brand idea becomes tangible. The graphic language is characterized by dynamism, technical progress, openness, brightness and premium quality.
The visual style makes the company's
strategy visible and engaging. The
efficiency, continuous improvement and
customer focus that underlies the brand
idea becomes tangible. The graphic
language is characterized by dynamism,
technical progress, openness,
brightness and premium quality.
"We are proud to present our rebranding. From now on, Severstal is a company that offers unique and comprehensive solutions for current and future customer requirements!
Our slogan "Achieve more together" and our logo, 'Unity', have a newfound meaning - we achieve more with you and help you to better achieve your goals, and the brand now reflects our identity entirely - being the leader of the steel industry of the future."
CEO of Severstal
Alexander Shevelev
"We are proud to present our rebranding. From now on, Severstal is a company that offers unique and comprehensive solutions for current and future customer requirements!
Our slogan "Achieve more together" and our logo, 'Unity', have a newfound meaning - we achieve more with you and help you to better achieve your goals, and the brand now reflects our identity entirely - being the leader of the steel industry of the future."
CEO of Severstal
Alexander Shevelev
"We are proud to present our rebranding. From now on, Severstal is a company that offers unique and comprehensive solutions for current and future customer requirements!